I didn’t quite realise when setting out that in terms of difficulty, promoting a book is like stopping strangers in the street and asking them to buy a photograph of your baby. Not that I’ve ever done that, mind, but the analogy seems about right. You’re proud of your book as you are of your baby. Both are unique. And you want people to admire them. But you’re up against millions of others, all touting pictures of their babies, and the passers-by are in a hurry, off to work or the shops, not at all in a mood to coo over a stranger’s offspring.
So every little bit helps. Which is why I’m thanking Dan Alatorre, who a few days ago published a guest post I sent him. In it I provide some profound sociological insights *ahem* into the difference between Britons and Americans, whilst at the same time appealing for readers / reviewers for Perfume Island, due out 1st October. Dan blogs more diligently than I do and has far more followers, so I thought I’d lose nothing in asking. The worst that could happen was that he wouldn’t run the post, but he did. And was complimentary with it. I don’t know how many people consulted his blog that day, but thanks to him, the existence of Perfume Island has entered the consciousness of all of them. They’ll need to be reminded of it several times before it becomes a fixture there, and only a few will act on it even then, but that’s one of the ways in which promotion works.
Our consciousness can settle on many things. And you could do worse than make a little room in there for Dan’s book The Navigators. And so, with great pleasure, I provide a link to his interview about it here. Check it out!